I can understand why Smarkets don’t have an app.
It’s pretty simple really, they are a new company nipping at the heals of the more established betting exchanges and trying to win business with lower commission.
The problem with lower commission though is you have to work a lot harder and earn a lot less. betfair’s commission for example is 5% and Smarkets 2%. Which means that if Smarkets by some massive growth spurt process the same amount of bets as Betfair they will earn less than have as much in commission and even less in profits.
So, how do you streamline operations to increase margins. You don’t bother with an app. The Smarkets website and front end must be enough for the young company to maintain whilst also keeping liquidity providers happy. So the additional resources to the APP could be considered a waste of time.
In most cases a mobile version of the website is just as good. And thank fully that is the case as Smarkets.
I remember the first time I used Smarkets on the go. I was at Sandown Park, which is the really the only race track I visit, with exception of Royal Ascot.
The mobile version was horrific, as it was basically just the website and it kept logging me out in between races.
Anyway, I’m not going to bore you with the features of the new mobile site as there is not really much more to it than it works properly on the go now.
Oh and here are some pictures….