William Hill Review

William Hill

Bet £10 & Get £30 in FREE BETS

If you’re a new player, bet £10 on sports and you can get 3 FREE BETS worth £10 each
This is for new online customers only. Minimum unit stake of £10/£10 at odds of 1/2 or greater. Free bets are credited as 3 x £10/£10. All free bets must be wagered within 30 days. Paypal is excluded from this offer and it’s only available on sportsbook bets. You need to ‘Opt-in’ for this.

If you haven’t heard of William Hill you have either been living under a rock or you’re not old enough to be reading reviews of online bookmakers! William Hill is one of the biggest names in bookmakers, both online and in terms of brick-and-mortar shops. They are one of the industry leaders and have been among that group for a long time now.

Here are some crazy stats about William Hill that you might not be aware of: They were the first to break into the American sports betting market. William Hill covers approximately 60,000 football games each year. In 2015 they boasted over 3 million users. These guys are the real deal, and honestly, the website is worth a look, as are the promotions they offer and the markets and odds they are able to get are just incredible.

At first glance the website might seem a little cluttered through the sheer volume of what’s on offer with William Hill, however, you can select favourites and limit the number of menus you use to get where you want to go. The casino tabs do take up over half of the menu options available, so if you are just there for the sportsbook it will be easier for you to navigate the site. Casino users will need to get used to the numerous tabs and options available with William Hill.

William Hill Welcome Offers

Like all big online bookmakers, William Hill offers welcome offers for both sports and casino customers. These are both in line with the other big-name bookies.


Bet £10 & Get £30 in FREE BETS:

This is for new online customers only. Minimum unit stake of £10/£10 at odds of 1/2 or greater. Free bets are credited as 3 x £10/£10. All free bets must be wagered within 30 days. Paypal is excluded from this offer and it’s only available on sportsbook bets. You need to ‘Opt-in’ for this. When you create your account you will need to enter ‘C30’ in the promotion code box on the registration page. The terms and conditions on this are quite long and involved.


100% Buy In Bonus up to £300:

Again this welcome offer is an ‘Opt-in’ bonus and only available to new accounts and first deposits. A minimum of £10 buy in is required and the maximum bonus is £300. You will need to wager the bonus 40X before withdrawal and the bonus expires in 7 days after credited to your account. Again the terms and conditions are quite long and there’s restrictions regarding the games that the bonus applies to. View the full list here.

William Hill – Latest Promotions Review

William Hill Sportsbook caters for the UK punter. It’s also a platform that really wants you to sign up and keep betting, which is why there are plenty of different promotions and free bets on offer.

Get £30 In Free Bets

Open a new account at William Hill today and you’ll get £30 free bet when you bet £10. For this offer, the platform will credit you 3 X £10 bets.
To get your free bets, you need to open an account with William Hill, place a wager of at least £10 and claim your free bets!
Get your bonus code here.

100% Deposit Bonus of Up to £200 On Slots At William Hill Online Casino

Next up, there’s a handsome welcome bonus for punters who wish to have a go at the William Hill Online Casino. If you decide to check out the array of casino games, take advantage of the 100% first deposit bonus of up to £300. All you need to do is join the online casino, opt-in for the bonus and make your first deposit. You can even transfer money from your sportsbook account.
You need to opt-in to qualify for this promotion and have a minimum deposit of just £10. You also need to wager the bonus 40x before withdrawing funds. The platform gives you 7 days to clear the wagering requirements and only bets on scratch cards and slots count towards the play through.

A Playful Poker Package

If you’d like to try out William Hill’s poker section, you can avail of the new player welcome bonus which includes a £7 cash game ticket along with a £3 tournament ticket and a generous 100% first deposit bonus up to £100. Over and above all that, William Hill will throw in 10 bonus spins for slots. It’s a fantastic way to boost your betting bankroll!
You don’t need to make a deposit to claim the tickets for tournaments and cash games, and you can clear the first £10 at a rate of 280 William Hill points for each £5. You can clear the remaining £90 at a rate of 350 William Hill points for each £5.

Live Casino Bonus at William Hill

Finally, as if all those promotions weren’t enough to get you punting at William Hill, the operator also offers a 100% live casino deposit bonus up to £100.
So, if you’re a fan of live dealer casino games, you’re going to want to grab this one and you’ll need to make a deposit of at least £10.

William Hill Other Promotions

William Hill really do lead the industry when it comes to promotions. At the time of this review there were over twelve promotions available – not including the above mentioned welcome bonuses. Everything from Bet Boosts, Money Back, Extra Places, #YourOdds, Flash Odds and Lucky 7’s were available.

William Hill literally has something here for everyone, the extensive list of promotions makes them stand out amongst the crowd. And put them certainly in the lead in terms of what they offer their customers. There are too many to list along with all the terms and conditions so here’s the link for both their sportsbook and casino promotions.

William Hill – Free Bet

William Hill Sportsbook is proudly brought to UK punters by one of the oldest betting companies around. This company is dedicated to providing bettors with an exceptional product that shines.

When you open a William Hill account, you’re treated to generous promotions from £5 weekly free bets and enhanced odds to plenty of other perks.

What’s more, you can bet on pretty much anything from Premier League to NFL, golf and horse racing, cycling, boxing, virtual sports and even politics.

Free Bets at William Hill

William Hill is a renowned sportsbook that wants to treat you well. When you sign up for a new player account and make the first bet of £10, the bookmaker generously gives you a new free bet up to the same value, up to a maximum of £30 and only once the bet is settled.

Claiming Your William Hill Free Bets

Getting your hands on your free bets at William Hill is incredibly straight forward.

· Head over to the William Hill homepage

· Click the Join Now Button

· Register the necessary details to open a new account

· Bet a minimum of £10 after registration

· You’ll automatically receive your free bet in your account once the bet is settled

Using Your Free Bet

Once you get your hands on your free bet, you can use it on a wide selection of sports betting markets. This bookie covers every major sport and there are over 100 markets on every big football match, too.

Best of all, you can bet on your PC or mobile device.

William Hill offers great odds guaranteed on early prices for UK and Irish horseracing as well as greyhound racing.

Mobile punters also have access to a variety of exclusive horseracing and football offers. For example, you’ll get 11 free bets for the price of 10 and up to 20% bonus when your chosen horse wins by a distance over 10 lengths. The bookie also offers a money back if your football match ends in a 0-0 draw.

Terms and Conditions

The free bet offer is available to new customers. You must make a minimum first bet of £10 and all free bets must be wagered within 30 days.

These terms are the same for the welcome offer and further William Hill bonuses and promotions. What’s more, the free bet promotions are only open to residents of the Isle of Man, UK, Guernsey, Jersey and the Republic of Ireland.

William Hill’s Markets

Because of William Hill’s brand name and reputation they have some of the best odds available. Not too mention an extensive range of markets in sports like;

American Football Baseball Basketball Bowls
Boxing Cricket  Cycling Darts
eSports Football  GAA Football GAA Hurling
Golf  Greyhounds  Handball Horse Racing
Ice Hockey Lottery MMA Motor Racing
Motor Bikes Politics Rugby Snooker
Tennis TV UFC Virtual Betting
Volleyball Winter Sports

Betting with William Hill ensures that you are getting the best odds over a huge range of markets. The number of different bets available per event is mind-blowing. Other bookmakers will offer up to 40 different markets per event whereas William Hill offers over 80 for the same events. Which is why they stand a step above the rest.

In-Play Betting

William Hill can lay claim to being one of the best online of In-Play Betting. The markets here are as varied as the sportsbook. The game stats available are comprehensive and enable you to make informed bets. This feature is also available on the mobile site and app.

Like all big players, William Hill offers live streaming as an accompaniment to their in-play betting. To watch their live streaming you will need an account and either money deposited into the account or have placed a bet within 24 hours. Except for horse racing – to watch the horse racing you will need to have bet a minimum of £1.00 on the race, a 50p E/W bet would do it as well.


Okay so we got a little disappointed when we reviewed William Hill’s eSports. When we went to review they actually only had 2 sports available, DOTA 2 and Overwatch – Contenders. Which we were surprised at to be honest. However, it seems we had our timing wrong. William Hill normally do offer more eSports such as League of Legends, Counter Strike, Halo and Starcraft. But there weren’t any games being played over the dates we reviewed the website.

Because we only had a limited choice at the time of the review we’re inclined to let this slide. The odds are on par with other industry leaders. They don’t offer live eSports betting which was another disappointment. To be honest we expected more, however like we’ve said there wasn’t a lot to review.

Virtual Sports

William Hill do all the popular virtual sports like; Football, Horse Racing, Greyhound Racing, Cycling and Motor Racing. But again like with eSports we were disappointed. Perhaps because of the weight that the William Hill name and brand carry, we expected more.

More sports, more markets. William Hill are industry leaders, it’s only fitting that we expect more from them. Their virtual sports seemed to fall flat for us. Like eSports they have great odds across the all the markets they offer.


Not only is William Hill a big name in the sportsbetting arena, they also have a big reputation in the online casino world. And it’s no wonder, considering that they only use the best technology throughout their casino catalogue, this gives you over 250 games to play, including table games like blackjack, craps and baccarat.

William Hill have literally all bases covered in this area. There are quick access tabs to Vegas, Casino, Live Casino, Games, Bingo, Scratch-cards, Macau and Poker. Meaning that you are spoilt for choice. They use over 10 software companies to give you a huge rage of games, themes and titles to play. You are not going to be bored here at all.

The only problem we encountered was the sheer choice. The menu’s aren’t very well-laid out and it means you could get lost and overwhelmed trying to pick a game to play. This obviously does get easier as you become more familiar with the site – but initially it can be quite daunting. For such a big name it’s disappointing that they can’t or haven’t streamlined their menus.

In saying all the above, William Hill have hit the target with their Live Casino. It’s clear, uncluttered and easy to follow. They offer all the popular games, Roulette, Blackjack, Baccarat and Poker. They have exclusive tables and the limits are clearly marked on the table options before you click into them.

Mobile & App

The mobile app is actually more user-friendly than the PC website. It’s not as cluttered and has easy to navigate menus. You’ll find all the features here that you find on the website including live streaming. It’s a great app and available on both iPhone and Android phones and devices. Note however that there are country restrictions so check those before you try to download the app, as that will cause some frustration.

William Hill – How to Open An Account

Originally, William Hill Sportsbook opened its doors in 1934 as a telephone and postal bookmaker run behind closed doors. Today, it’s one of the best-known and trusted names in the bookie market.

William Hill entered the high street market in 1966 and as legislation evolved, so did the sportsbook, quickly becoming one of the biggest UK online bookmakers around.

The online sportsbook launched in 1998 and now includes an online casino, bingo and poker along with plenty of bonuses and promotions to keep punters busy and betting.

Opening a new player account with William Hill takes just a couple of minutes.

How to Open a William Hill Account

Step 1 – Visit the William Hill Website

Head over to William Hill.

Step 2 – Click “Join Now”

You’ll find the Join Now button on the top right-hand side of the homepage. Click on it to open the registration form.

Step 3 – Complete the Registration Form

Fill in the registration form with the required details, including:

  • Title
  • First name and surname
  • Date of birth
  • Email address
  • Country
  • Address
  • Postcode
  • Username
  • Password
  • Security question and answer
  • Preferred betting currency
  • Deposit limit

Click “Continue.”

Step 4 – Create My Account

The last step is to click the Create My Account Button. Your account will then be opened automatically you’ll get a welcome message in your email inbox.

Now, you’re ready to make a deposit and grab your free bets!

How To Make a Deposit

Funding your new William Hill account is quick and easy, too.

  1. Log in to your new betting account
  2. Choose your preferred deposit method and fill in the information when prompted
  3. Choose how much to deposit into your account
  4. Check the promotions page for any William Hill promo codes or grab the welcome free bets when you make your first deposit of at least £10

Making a withdrawal of funds at William Hill is just as easy. Here’s what you need to do:

  1. Log into your betting account and choose the Withdraw option in the My Account section
  2. Enter how much you want to withdraw
  3. Select the withdrawal method of your choice
  4. Finalise your withdrawal

Punting on your favourite sports and activities at William Hill truly is quick and easy. You can open an account in under 5 minutes and make a minimum £10 deposit to get up to £30 free bets!

Licensing and regulation

William Hill is licensed by the Gibraltar Government and have a license to operation in the UK from the UK Gambling Commission.

Customer Support

William Hill offer all the usual channels to contact their support team. Phone, email, live chat and Twitter – for those punters that are more techy than the rest of us. Overall there’s no shortage of ways to contact the support team. Who are brilliant, highly knowledgeable, helpful and friendly. There’s also the FAQ page to look at before taking the next step:

  • Customer Service Phone: 0800 085 6296
  • General Email: support@willhill.com
  • Casino Support Email: casino@willhill.com
  • Poker Support Email: poker@willhill.com
  • Sportsbook Support Email: sports@willhill.com
  • Live Chat: this option is available 24/7 and there’s a link on every page of the website and mobile site/app.

Deposits / Withdrawals

William Hill are an international bookmaker which means they have an international list of ways to deposit and withdrawal. Which is too long to list here, but include but not limited to:

  • Deposits: Visa, Mastercard, Maestro, Delta, iDeal, InstaDebit, Neteller, PayPal, Paysafecard, Skrill, Bank Transfer, Cheque
  • Withdrawals: Visa, Mastercard, Maestro, Delta, Bank Transfer, Neteller, PayPal, Skrill

William Hill also boost a extensive network of brick and mortar shops throughout the UK if you are more likely to be punting in the UK.

Business Information

  • Year founded – 1934
  • CEO – Philip Bowcock
  • Revenues – as of 2017 1.7 Billion GBP
  • Betting shops – UK based only
  • Owners – WHG International Limited
  • Employees – as of 2017 2,300
  • Sponsorship – William Hill is the official partner of both the Chelsea Football Club and the Tottenham Hotspur Football Club. They are also major sponsors of the Scottish Cup and the World Darts Championship.

Betopin’s Verdict

It’s William Hill, what more can you say. They are a house-hold name for a reason. Because they are one of the best in the business. They offer variety across all markets, whether you dabble in sports, casino, novelties like politics or TV. They have all the big features you’d expect from an industry leader and then some. They have a great news service including features like Radio, Podcasts and WHTV Live Streaming.

All in all there’s not very many negatives you can take away from William Hill. As mentioned in our review we expected that their eSports and Virtual catalogues would be better, more comprehensive. But this is our expectations and not meeting our expectations doesn’t mean William Hill won’t meet yours.

They have some of the best odds in the business and they take care of all their customers, new and loyal. They are industry leaders across the board. Like we said at the beginning of this review if you haven’t heard of William Hill you’ve been living under a rock or you’re not old enough to be reading about bookmakers. Either way it’s only a matter of time before you will hear about William Hill.

Recommended Casino Sites

fruitkings casino review
FruitKings Casino
Jackpot City Casino
lucky days casino
Lucky Days Casino

Recommended Betting Sites