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Ladbrokes Review

There aren’t many people who couldLadbrokes say they haven’t heard of Ladbrokes. They are one of the oldest bookmakers in the UK, first opening in 1886, and adopted the name Ladbrokes in 1902. Their founder Harry Ogden is recognised as the UK’s first professional bookmaker.

When you click on a race there’s great features like the verdict and Spotlight form. They also show the fluctuations in the market. Racing is a big part of Ladbrokes sportsbook – which as a whole is immense. The simplicity of the website makes it impossible to become lost and overwhelmed, one of Ladbrokes best features is the simplicity of it’s sportsbook.

As well as being big on racing, Ladbrokes is also football heavy. They have excelled here as well, the football service is extensive, and you can sort through today’s matches, tomorrows and future matches. At quick glance you will get an array of markets, listed by categories like, goals and goal-scorers and plenty more to choose from. The website has a dedicated football section so it’s best to go there rather than slog through the sportsbook.

Ladbrokes Welcome Offers and Promotions

Ladbrokes are well known for their promotions and their welcome offers. They are broken up into Sports and Casino promotions. Here’s a breakdown of the welcome offers available for both:


€50 Welcome Bonus: This promotion is really setting the bar high. Not many online casinos offer €50 as a welcome bonus. Here’s the basics: Stake €10 on any qualifying casino or slots game to get €50 casino bonus. Unfortunately, live casino games are not included. Below is a list of games you can play and use your €50:

Big Banker; Well, Well, Well; Money Multiplier; Legends of Racing Flat Season Champion; Balls Fun Drops; Rainbow Rewards; Super Gold Sevens; Multropolis; Magpie Mayhem; Rainbow Repeater; Premium European Roulette; Premium Blackjack; Penny Roulette; Frankie Dettoris Roulette; European Roulette; Hi Lo Premium.


Bet €5 get €20 In Free Bets:

This one is for UK and Republic of Ireland new customers ONLY. Keep in mind that the €20 is made up of 4 X €5 bets. Also, deposits made with Moneybookers, Paypal, Paysafe, Neteller and Skrill are NOT eligible. Free bets must be used within 7 days of being credited to your account and the free bets are not redeemable for cash at any time.

New Customer Enhanced ACCA:

Arsenal, Chelsea, Man City & Barcelona ALL TO WIN 70/1. This promotion is obviously date dependant, from what we can tell the promotion is offered frequently to new customers just with different matches. To activate simply create a new account and use the promo code ACCA. Deposit €5 or more in the account and place a €1 bet on ‘Arsenal, Chelsea, Man City & Barcelona ALL TO WIN 70/1’ under “My Offers” under the promotion tab. Worth checking the T&CS on this one as they are in depth. Including deposit exclusions, and certain betting methods are excluded as well.

Ladbrokes Markets

The Ladbrokes sportsbook is as you would expect from such a big player in the market. With their wealth of knowledge and expertise they offer great odds and a healthy amount of enhanced odd deals to keep you going back. They have such variety throughout their sportsbook that there’s something for everyone. Virtual sports like Futsal, MMA and even novelty markets like awards, TV & politics.

It’s well suited to both casual and serious punters. The sports are varied from North American coverage to AFL, Chess, MMA and everything in between. As expected, Racing is a big feature, they have long been one of UK Racing’s firm supporter and sponsor. The layout of the racing section of the sportsbook is simple. Which is a great change from some of the other players. It’s uncluttered, clear and concise.

In-Play Betting

Like everything else Ladbrokes do, this is also very well done. There’s a link on the landing page that takes you straight to the events that are available. They offer live streaming to accompany their in-play betting. The live streaming has a few restrictions, generally you must have placed a bet within 24 hours or have funds in your account and is also dependent on geographical location.

The market and odds for in-play betting are great and varied. They have a great selection of live-streaming and in-play betting available. From football, tennis, and even eSports. Definitely worth a look at if in-play betting is your things. They also offer cash-out on some events.

News, Tips and Other Features

Ladbrokes have a great News feature, with all the news from around the globe sporting events, and other events. Anything you can bet on through their website they have news about it. It’s well laid out and like the rest of their website clear, concise and simple.

Ladbrokes offers all the popular eSports like DOTA2, Counter Strike: Global Offensive, League of Legends, FIFA18 and World of Tanks. They also offer great odds and markets such as First Blood in LoL and Map Wins in DOTA2. One thing we did like was that during the big eSports events, Ladbrokes offers extra markets which is a great added bonus.


Ladbrokes offers over 400 games in their casino. With a great variety across the casino, including over 150 different slot machines, with titles like Little Britain, Jackpot Giant, The Three Musketeers, and a range of DC Superhero titles as well.

They also boast roulette, blackjack, video poker and tables games like baccarat, craps, casino hold ‘em and tequila poker just to name a few. Not only that, Ladbrokes casino also offers scratch-cards, arcade games and lotto. Overall, there are more the 75 jackpots available. You will not be disappointed.

Ladbrokes’ Live Casino also stands out above the rest. They have a great selection of games available. Some of which are available on the mobile app. The games are varied and there’s a game for almost every budget. There is even a multi-table option, where you pick three different games to play simultaneously.

Their live dealers really impressed. They welcome you by name (username obviously) and are friendly and professional. You have the option to chat with them in the chat box and they do respond. You even have the option to tip your dealer, like you would in a real life casino.

Mobile & App

Ladbrokes have got a great mobile site. Like their website it’s clear, concise and easy to navigate. It’s well laid out, completely uncluttered. The full sportsbook is included on the mobile site, and there’s a link straight to the mobile app. Which as expected is just as clear. The simplicity of it makes it stand a cut above the rest. It’s worth downloading the app as it saves you logging in every time.

Keep in mind that Ladbrokes have 2 mobile sites and 2 mobile apps. One for the sportsbook and one for the casino. Both are brilliant and make gambling on the go quick, easy and stress-free. It appears the changes and recent investments have done the job.

Licensing and regulation

Ladbrokes is licensed and regulated by the British Gambling Commission. And they are also licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commission.

Restricted Countries

Ladbrokes are available in the following countries:

United Kingdom Jersey 
Republic of Ireland  Liechtenstein 
Argentina Luxembourg 
Belarus Lebanon 
Barbados Malta 
Croatia Mauritius 
Germany  Netherlands / Netherlands Antilles 
Ghana  New Zealand 
Gibraltar  Nigeria 
Guernsey  Seychelles 
Isle of Man  Tanzania 

Customer Support

Ladbrokes have all the usual channels to their support team. The quickest is obviously live chat, located at the top right hand corner of the landing page, through the phone icon. They also have a highly active Twitter account and encourage customers to private message through Twitter. However, if you prefer phone contact here are their details;

Sports Telephone Betting (8:30 – 22:30 UK Time)

  • 0800 777 88
  • Outside UK : +44 208 515 2565

Sports Customer Service (8:00 – 22:00 UK Time)

  • 0800 731 6191
  • Outside UK : +44 208 515 2565

Gaming Customer Support (8:00 – 22:00 UK Time)

  • 0800 032 1133
  • Outside UK : +350 200 43003

Exchange Telephone Betting

  • 0800 151 0289
  • Ireland : 1800 855 326
  • Outside UK : +353 1673 3369

Exchange Customer Service

  • 0800 151 029
  • Ireland : 1800 855 325
  • Outside UK : +353 1673 3377

They also have an extensive FAQ’s section, next to the customer service button on the landing page. It’s well worth having a look there before contacting their support team.

Deposits / Withdrawals

Ladbrokes have the standard deposit / withdrawal methods. The withdrawal times do appear to be a little slower than other online sites we’ve visited and reviewed. However, they don’t charge, no matter the withdrawal method – there is no charge. Which is more than we can say about the other big players.


Method of deposit  Min. / Max. deposit  Fee of transfer  Period/duration 
 Credit or Debit Card  £5/ £99,999  Free  Instant 
 PayPal  £10/£10,000  Free  Instant 
 Bank Transfer  £10/£100,000  Free  1-5 Days 
 Skrill  £10  Free  Instant 
 Neteller  £10  Free  Instant 
 Bank Wire  £10  Free  2-5 working days 
 Sofort  £10  Free  Instant 
 Paysafecard  £5  Free  Instant 
 GiroPay  £10  Free  Instant 
 iDeal  £10  Free  Instant 
 Trustly  70kr  Free  Instant 


Method of withdrawal  Min. / Max.withdrawal  Fee of transfer  Period/duration 
Credit or Debit Card  £5/ £30,000  Free  3-5 working days 
PayPal  £10/£10,000  Free  Up to 2 days 
Bank Transfer  £10/£100,000  Free  1-5 Days 
Skrill  £10  Free  Up to 2 days 
Neteller  £10  Free  Up to 2 days 
Paysafecard  N/A  N/A  N/A 

Business information

Year founded – 1886 – Adopted Ladbrokes name in 1902

CEO – Jim Mullen

Revenues – as of December 2016 1.508 Billion GBP

Betting shops – Over 4,000

Owners – Ladbrokes Coral Group was acquired by GVC Holdings in March 2018

Employees – as of 2016 16,685

Sponsorship: Ladbrokes sponsors a host of events. They are the largest single supporter of British horseracing just to give you an idea. Their sponsorship deals include:

  • Ladbrokes Challenge Cup
  • Scottish Professional Football League
  • Sandown – Coral Eclipse
  • York – Coral Sprint
  • Ascot – Coral Hurdle
  • Chepstow – Coral Welsh National
  • Cheltenham – Coral Cup
  • Ayr – Scottish National
  • Snooker Shootout
  • UK Open Darts
  • TimeForm
  • Rewards4Racing

Betopin’s Verdict

Being one of the biggest names in British betting Ladbrokes has a lot to live up to. There’s been a few hurdles, a few scandals. But all in all, they’ve picked up in the areas they needed to, their website proves it. They’ve done some work on the online side of their business and it’s beginning to shine. They’ve upped their game across all their platforms and brands. They’re listening to their customers and keeping up to date with market trends.

They’ve always had great odds, great markets and with over a century of expertise they are the big fish. Their websites and mobile platforms are reflecting that. They are clear, simple to use and quick to get around. They are an all-round top player and over-all they have one of the strongest and best experiences to offer in the world of online betting.

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